JEEVES NEW YORK

Imagine you stumble upon that perfect dress while shopping and the price is so low that your heart jumps a little. But then you see it. A big rip down the middle. At Lord and Taylor’s flagship closing sale, that’s exactly what happened. Hundreds of dresses with rips and tears. And no one wanted to try them on, even with a 90% discount.

So we created a guerilla campaign for JEEVES New York, a boutique dry cleaners that specializes in formal alterations. Just pin a simple message next to the tear and shoppers will know that JEEVES can do the job.