CANNES YOUNG LION SHORTLIST

Every year in the US, 1 in 8 babies are born premature. Unfortunately, hospitals can't afford the necessary equipment to ensure preemies' lives because it can costs over $40,000 each. Doctors and nurses then have to decide which preemie needs the most help. With Brave Beginnings, hospitals are given the money they need to purchase life-saving equipment.

Our print ad showcases the importance of donations so every preemie has the same chance to live. 

Cannes Young Lions is a competition for anyone under the age of 30. Our print ad was selected for the final round and shortlisted.